This project presents the event brand identity system I worked on as Associate Designer for HCI Live: the must-attend event of the year for coaches and health practitioners.
Themed as a “transformative experience”, the event aims to capture the magic of healing, health and transformation. We needed to create a strong visual event campaign from emails to merchandise and everything inbetween. The visuals aimed to uplift our students and coaches and most importantly, inspire them.
Health Coach Institute
Merch Design
Visual Assets
Print Design
One of the challenges of putting on an event like this is making it as amazing and memorable as promised. The way we achieved this is by creating a cohesive experience across every student touch point. Our favorite? The in-person swag!


Screen Graphics
Screen Graphics
Merch Design
Merch Design